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Bachelor of Business Management

Bachelor of Business Management (BBM) programme is designed to provide students with a comprehensive knowledge of business theories and models and their application to real world problems, with a focus on analysis of business problems and opportunities, key business functions, such as leadership and entrepreneurship and analysis and implementation of business decisions and theories. This programme also prepares students for a full range of positions and fields with in both private and public sector organizations.

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Programme Name:             Bachelor of Business Management

MNQF level:                        7

Duration:                              3 years

Credits:                                 360

Programme Structure:

Year 1

  1. Academic Writing Skills
  2. Microeconomics
  3. ICT Skills for Business
  4. Essentials of Marketing
  5. Financial Accounting
  6. Human Resource Management
  7. Macroeconomics
  8. Management & Organizational Behavior

  

Year 2

  1. Consumer Behavior
  2. Cross-Cultural Management
  3. Innovation & Entrepreneurship
  4. Cost and Management Accounting
  5. Financial Management
  6. International Marketing
  7. Marketing Research
  8. Corporate Governance

 

Year 3

  1. Financial Management 2
  2. Leadership and Management
  3. Marketing Management
  4. Principles of Business Law
  5. Project Management
  6. Strategic Management
  7. Research Methods
  8. Elementary Statistics

Entry Requirement

  • 2 passes (minimum E grade in GCE A’ Level and minimum C grade in HSC) in GCE A’ Level/HSC, OR
  • Attainment of a Level 4 qualification in a related field, OR
  • 20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program

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