Bachelor of International Tourism Management
Bachelor of International Tourism Management (BITM) is aimed to develop students as professional, self-reflecting individuals able to meet the demands of employers in travel and tourism sector and adapt to the constantly changing world.
Programme Name: Bachelor of International Tourism Management (BITM)
MNQF level: 7
Duration: 3 years
Credits: 360
Programme Structure:
- Introduction to International Tourism and Hospitality Management
- Business Economics
- Academic Writing Skills
- Management Accounting
- Human Resource Management
- Marketing Essentials for Travel and Tourism
- Essential Mathematics
- ICT for Business
- Professional Ethics
- Developing the Event Experience
- Corporate Governance
- Corporate Travel Management
- Destination Management
- International Marketing
- Cross-cultural Management
- Innovation and Entrepreneurship
- Leadership and Management
- Management and Organizational Behavior
- Operations Management
- Corporate Event Management
- Cultural and Heritage Tourism
- Strategic Management
- Special Interest Tourism
- Tour Operation Management
Entry Requirement
- 2 passes (minimum E grade in GCE A’ Level and minimum C grade in HSC) in GCE A’ Level/HSC, OR
- Attainment of a Level 4 qualification in a related field